Wix Studio

2024-2025

The following projects represent four distinct initiatives I worked on during my time at Wix Studio, focused on improving content adoption, discoverability, and the overall editing experience. Each project addresses a different part of the user journey and reflects a data-informed, user-centered approach to product design.

Ready-Made Design Kits

Identified low reuse caused by inconsistent design language and limited perceived freshness

Reframed existing template content into cohesive, reusable kits optimized for real-world layouts

Improved content adoption and reduced friction in early page construction

‘Add Panel’ Experience Optimization

Diagnosed early-stage friction through usability sessions and first-session analysis

Prioritized high-intent elements based on early usage patterns

Streamlined discovery and decision-making during the first 20 minutes in the editor

Search Experience Improvements

Identified gaps between search intent and successful component insertion

Improved relevance, terminology alignment, and result usefulness

Turned search into a reliable entry point for action, not just exploration

System-Wide Micro-Interactions

Mapped moments of uncertainty across the editor caused by missing feedback

Introduced subtle, system-consistent micro-interactions to clarify state and intent

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